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Dan S. Kennedy No B.S. Direct Marketing


Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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Dan S. Kennedy No B.S. Trust Based Marketing


“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.Covers• 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations• How to avoid dumb mistakes that scream “salesman” to prospects• Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

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Dan S. Kennedy No B.S. Guide to Maximum Referrals and Customer Retention


FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to:• Apply the #1 best retention strategy (hint: it’s exclusive)• Catch customers before they leave you• Grow each customer’s value (and have more power in the marketplace)• Implement the three-step customer retention formula• Use other people’s events to get more referrals• Create your own Customer Multiplier System• Calculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

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Dan S. Kennedy No B.S. Business Success In The New Economy


Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy’s advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently—earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the “No Boundaries” New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.

1200.68 RUR

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Dan S. Kennedy No B.S. Ruthless Management of People and Profits


What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee’s job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

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Dan S. Kennedy No B.S. Guide to Powerful Presentations


Can  One  Great Presentation Make You Rich? The answer is  YES .  Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this  No B.S.  guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy  and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what  you're presenting—but also why you're presenting,  how you're presenting it, and  who you're presenting  to . Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything .

1347.85 RUR

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Dan S. Kennedy No B.S. Wealth Attraction In The New Economy


The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon – attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ – or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

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Dan S. Kennedy No B.S. Guide to Brand-Building by Direct Response


Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

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Dan S. Kennedy No B.S. Sales Success In The New Economy


In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers: • Adapting to The New Economy Consumer • How to STOP PROSPECTING Once And For All—and why you must • Put the awesome power of TAKEAWAY SELLING to work—in any environment • If you’re in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy • The One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefit • How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool • The 6-Step No BS Sales Process: finally, a reliable system you can stick with! • 6 Ways Sales Professionals Sabotage Themselves • BS that Sales Managers shovel onto salespeople—beware! • How to switch from One-to-One to One-to-Many with Technical Tools • 8 Steps to getting past any “No” • How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

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Dan S. Kennedy No B.S. Price Strategy


Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. • Kennedy and Marrs disclose little-known revelations about the power of pricing including: • the 9 ultimate price and fee failures • the trick behind discounting without devaluing • the 5 price-related propositions to be concerned with • the million-dollar secret behind “FREE” • how to win price wars with competitors • Includes access to price strategy support tools at www.simplepricingsystem.com • Covers pricing strategies specific to recessions

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Dan Kennedy No B.S. Ruthless Management of People and Profits

Melinda Barron Undercover Submission


Kennedy wants Cedric as a Dom… Cedric wants Kennedy as a sub… Sounds simple, right? Kennedy Tyson’s life isn’t going according to plan. As she nears her fortieth birthday, she’s still working two jobs to make enough money to pay her bills while she works on her novel. When she meets her idol, Grace Shelley, she’s thrilled to get an autograph. But she gets much more when she and Grace strike up a friendship. Superstar Cedric Dawson never fails to attract the ladies. He just hasn’t found the right one yet. When his friends Grace and Toffer introduce him to Kennedy he’s intrigued, especially when it’s obvious she’s a sub. But when he approaches her she turns him down. She’d love to have a Dom, yes, but she doesn’t want to submit to someone who goes through women like water. Dom Cedric takes her words as a challenge and he sets out to work his way into Kennedy’s heart. And what better way for an actor to work his magic than by dressing up as a famous lover? Cedric is determined to have Kennedy as his sub. All it takes is a few Halloween costumes, and lots of role-playing. Publisher’s Note: This adult romance contains elements of adult themes, sensual scenes, HEA, and power exchange. If any of these offend you, please do not purchase.

374.7 RUR

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Levi`s PERFECT VNECK ANNALISE STRIPE CLOUD DAN


2200 RUR
PERFECT VNECK ANNALISE STRIPE CLOUD DAN Levi`s

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Dan Gookin Samsung Galaxy Tab S For Dummies


Explore your Galaxy Tab S with an expert tour guide at your side Samsung Galaxy Tab S For Dummies is a user-friendly guide to getting the most out of your new tablet. You'll discover how different the tablet experience is from the desktop, laptop, or smartphone, and learn how to take advantage of everything your Galaxy Tab S has to offer. This entertaining guide walks you through each feature one by one, helping you learn exactly what your tablet can do for you. With everything from reading to playing games and surfing the Internet, you will learn how to be productive and have fun, too! Navigate your Galaxy Tab S easily, and get acquainted with the keyboard Send e-mail, browse the Web, and tap into social media Make phone calls, take pictures, and hold video chats Play music, movies, games, and more Your Galaxy Tab S has so much to offer – it's not a computer, but it is so much more than a smartphone. Samsung Galaxy Tab S For Dummies is the perfect guide to getting to know your Galaxy S tablet, so settle in and see what your tablet can do.

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Dan S. Kennedy No B.S. Guide to Marketing to Leading Edge Boomers & Seniors


For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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A Mindfulness Guide for the Frazzled


Five hundred years ago no one died of stress: we invented this concept and now we let it rule us. In A Mindfulness Guide for the Frazzled, Ruby Wax shows us how to de-frazzle for good by making simple changes that give us time to breathe, reflect and live in the moment. It's an easy-to-understand introduction to mindfulness, weaved together with Ruby's trademark wit and humour. Let Ruby be your guide to a healthier, happier you. You've nothing to lose but your stress...

910 RUR

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Des Kennedy Heart & Soil


Writer, environmentalist and gardener Des Kennedy has gathered together his best, most outrageous and most contemplative articles and essays of the past decade into a book full of playful wit and insight.Kennedy recounts one newspaper’s April Fool’s Day prank that had men across the UK buying heather in order to propagate a poor-man’s Viagra, expands on his trials creating a sod sloped roof, admits he once wanted to write a stump-puller’s guide to the universe and contemplates the dark beauty—and rat feces smell—of a voodoo lily. The articles are tied together with Kennedy’s assertion that gardening is a revolutionary act of maintaining harmony with nature that intertwines the human spirit with the natural world.A book that will appeal to any who admire earth’s raw beauty, Heart and Soil is a collection from a respected Canadian who has dedicated his life to protecting and respecting the environment, cultivating his passion with a healthy sprinkling of humour.

1501.04 RUR

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Dan S. Kennedy No B.S. Grassroots Marketing


Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.Features• Presents a marketing approach specifically engineered for small (local) businesses• Reveals 9 No B.S. inconvenient truths and how to implement them• Illustrates concepts with examples from practicing business owners• From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies• Identifies what’s wrong with traditional and new media advertising• Offers methodology to break free from ingrained tendencies and copycat marketing

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Lisa Ph.D. Donahoo No Mystery Anymore: A No Frills Guide to Mystery Shopping


"No Mystery Anymore: A No Frills Guide to Mystery Shopping" is a book that's designed to shed light on the world of mystery shopping. By listing markets and helpful resources, this book will allow readers the opportunity to find out how they can fit into the mystery shopping industry.<br><br>Mystery shopping is a market that allows a person to work for themselves, while also being guided by a larger company. It's a job that is valuable, no matter what the economic outlook may be. And with the expansion of the economy today, businesses need mystery shoppers now more than ever to make sure new employees are doing their work well.

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A Beginner\'s Guide to Japan. Observations and Provocations

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